The Client’s Challenge:

Wellthie is a B2B2C cloud-based software company that provides innovative solutions that help insurers and brokers thrive in the retail health insurance market.  Wellthie is a seed funded startup in an unpredictable landscape healthcare climate.  There are many companies that do exactly what they do.  The CEO needed an agency to secure both trade and consumer/business media.

The Strategies

Astonish’s initial approach was to secure trade publications and create an expertise platform for the CEO through thought leadership articles. The agency then pivoted towards consumer media to assist in creating the end user marketplace for Wellthie’s services for potential clients.  Astonish returned to trade to assist client in pitching more business publications.